Tag Archives: YouTube
Being Authentic
At an event last night, I saw the clip below from Rich Wagoner, former CEO of GM. It is just 6 months old, but had an eerie feel to…the “dead man walking” thing. It also generated much debate about “authenticity” … Continue reading
What’s The Value Of Consumer-Created Content?
With Google’s bid to purchase YouTube, it appears the answer is $1.6 Billion. Why of is this of interest to a blog which focuses more on channel marketing? Because the concept of customer-created content cuts across all business segments. By … Continue reading
The Big Guys Are Getting It. What About The Rest?
Colleague Louise Stix tipped me to a great article in today’s New York Times Advertising column by Stuart Elliot. Titled “Letting Consumers Control Marketing: Priceless” (link may require you to register with NYT before viewing), Elliot describes comments by industry … Continue reading