Tag Archives: relevance
The Decline Of Reach
How do you communicate with your prospects and customers? That once-simple simple question has gotten increasingly complicated as traditional media lose their reach and relevance, as online tools like e-mail become more challenging due to Inbox overload, and as evolving economics put pressure … Continue reading
Relevance Rules…Again (And Again….)
Bill Nussey from Silverpop (another company providing e-mail marketing services) quoted fellow e-mail executive from Epsilon in his blog earlier today. “Irrelevance is the new spam.” Back on the 7th of this month, I reiterated the relevance message which I … Continue reading
Style and Substance Redux
A few weeks ago I blogged about the importance of blending style and substance through an example in the political arena. Today’s Seth Godin posting does a really good job of emphasizing that point by talking about first impressions. Much … Continue reading