Tag Archives: Google

Think. And Rethink.

Posted on Sunday, October 31st 2010 by jcioban

After a year of using my new Apple keyboard, I had to work on a standard Windows keyboard the other day. I was surprised at how clunky and slow it seemed relative to my Mac version. When I first got … Continue reading →

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Innovation Begins With You. (Whoever You Are.)

Posted on Thursday, March 4th 2010 by jcioban

Over the last few days I have been bogged down working on some tedious projects doing simple marketing tasks and using no new techniques or technologies — work we call “foundational”. Twice, I was taken aback at how unsophisticated the … Continue reading →

Posted in Creative Corner, Customer Service, Daily Special, Future Thinking, Innovation, Marketing, Pharmaceutical Marketing, Sales, Social Media | Tagged , , , , , , , , , , , | Leave a comment

An Addendum To Summary Prospectus Conclusions

Posted on Monday, July 6th 2009 by jcioban

Came across this interesting video of Prof. Barry Schwartz from Swarthmore, who spoke at a Google seminar about “The Paradox of Choice.” This three year-old video has some great information in it and is as relevant to marketers today as … Continue reading →

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All The Advertising In The World Couldn’t Save GM.

Posted on Wednesday, November 26th 2008 by jcioban

Breaking news from eMarketer…Online ad spending is slowing. Yes, the growth is still better than traditional advertising, but I think the news should serve as a sobering reminder that businesses must build sustainable value. What’s the point? The blog community … Continue reading →

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Delivering Value To The Average Joe

Posted on Thursday, October 30th 2008 by jcioban

Earlier today, I came across Google’s mobile application for finding voting locations. This is just the latest entry in Google’s continual release of tools that are intended to help it become for “valuable” to its users. It is a pragmatic … Continue reading →

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Are YOU A Luddite?? (Marketers Take Special Note!)

Posted on Friday, April 27th 2007 by jcioban

I don’t think of myself as a Luddite (From Wikipedia definition…”The Luddites were a social movement of English textile artisans in the early nineteenth century who protested — often by destroying textile machines — against the changes produced by the … Continue reading →

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What’s The Value Of Consumer-Created Content?

Posted on Monday, October 9th 2006 by jcioban

With Google’s bid to purchase YouTube, it appears the answer is $1.6 Billion. Why of is this of interest to a blog which focuses more on channel marketing? Because the concept of customer-created content cuts across all business segments. By … Continue reading →

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