Tag Archives: GM
On Bailing Out Large Corporations…
This is not a political blog. But today we are on the verge of another historic financial event and I cannot hold back my thoughts. I have been working all day today (a Sunday), as unfortunately for my family…I often … Continue reading
Being Authentic
At an event last night, I saw the clip below from Rich Wagoner, former CEO of GM. It is just 6 months old, but had an eerie feel to…the “dead man walking” thing. It also generated much debate about “authenticity” … Continue reading
What Happens When Every Ad Is Pretty Good (Or Pretty Bad)?
Ed McMahon (shaky hands and all) and MC Hammer hawking Cash4Gold. What has the Super Bowl sunken to? I am not going to comment on Super Bowl ads specifically, but technically, this post is about the ads. For me, the … Continue reading
All Things To All People.
I spent a lot of time today working on a great sales opportunity. I kept challenging the account team to articulate what the “objective” was. They kept changing target markets, marketing metrics, campaign goals. After a while, it was apparent … Continue reading
Creating Value.
One of the jobs that marketing is often assigned, working in conjunction with product teams, is differentiation. In his ground breaking book “The Marketing Imagination” published a quarter century ago, Ted Leavitt outlined his “whole product” concept in the chapter … Continue reading