Tag Archives: engagement
Let’s Talk Social Media Monitoring. (Listen In!)
This past weekend I did a post titled “Creating Relationship” in which is criticized Lands End for the volume of e-mail. On Monday, I received the following Comment to the post: “We have read your blog and wanted to let … Continue reading
What Is Twitter?
OK…laugh. Mock me. Ridicule the title. However, I believe the title is more relevant to B2B readers than many might expect. I was reading the #Print09 thread (Print09 is a major tradeshow in the printing industry) on Twitter earlier today, and was … Continue reading
Changing In A World Without Time
Several times in the last few months, I have been challenged in projects by clients who are never available to meet or discuss their projects. Yet the timelines do not change and deadlines continue to approach. In the midst of … Continue reading
The Decline Of Reach
How do you communicate with your prospects and customers? That once-simple simple question has gotten increasingly complicated as traditional media lose their reach and relevance, as online tools like e-mail become more challenging due to Inbox overload, and as evolving economics put pressure … Continue reading
Controlling The Message (Not)
Two recent consumer-side projects really illustrate how the trend toward consumer engagement is fully-established. Brian Eno and David Byrne’s remix page on the Bush of Ghosts album page, and Umphrey’s McGee prelaunch website both permit users access to exclusive content … Continue reading