Tag Archives: direct mail
What If Advertisers Acted Like Politicians
Life would be very different if the rules of product advertising were like the rules of political advertising. For example: Coke could simply say that Pepsi was made from genetically-altered cat urine. So what if it wasn’t true. Microsoft could … Continue reading
Creating Relationship
Relationship building seems to be a topic at every marketing conference on earth, so I thought I would do a little research, evaluating the activities of some companies I buy from at a business and consumer level. I started with … Continue reading
Reaching Marketing-Resistant B2B Prospects: A Pharma Example
You’ve read the articles extolling the importance of creating conversations with customers; about building relationships; about being relevant. But what does it all really mean in corporate marketing programs focused on marketing-resistant business prospects? As marketers, we are wired to … Continue reading
Why Bank Marketing Makes Me Angry.
I was thumbing through my mail at home and noticed the invitation for the Chase Ink Business Card addressed to my daughter. Too bad my daughter hasn’t lived at home for almost 6 years. And the fact she is not … Continue reading
The E-Mail Challenge. Or, Why Print Isn’t Dead.
Today, I logged into my personal e-mail account and mercilessly deleted dozens of e-mails from companies whose e-mails I opted-in to receive. I used my caller ID to avoid any calls from numbers I did not want to talk to. … Continue reading
Personalized Print…Getting It Right Matters.
I get a fair amount of creatively personalized mail lately. I especially like the ones where my name is spelled in cheerleaders or other interesting shapes. And typically, after admiring the lovely printing job, I throw the pieces out. So … Continue reading