Tag Archives: differentiation
Creating A B2B Brand Persona
My wife and I were out cycling Saturday AM and stopped to grab some lunch. I bought a bottle of vitaminwater Power-C. While sitting and eating, I started to read the label. It was pretty funny — an irreverent, engaging … Continue reading
Posted in Creative Corner, Customer Service, Daily Special, Innovation, Marketing
Tagged B2B, brand, differentiation, marketing, persona, vitaminwater
Leave a comment
All Things To All People.
I spent a lot of time today working on a great sales opportunity. I kept challenging the account team to articulate what the “objective” was. They kept changing target markets, marketing metrics, campaign goals. After a while, it was apparent … Continue reading
Posted in Creative Corner, Daily Special, Future Thinking, Innovation, Marketing
Tagged Advertising, brand, branding, differentiation, ESPN, GM, HGTV, marketing, marketing strategy, media, NBC
Leave a comment
Tastes Great. Less Filling. It Was More Than An Ad Slogan.
Comedian Bill Cosby is quoted as saying “I don’t know the key to success, but the key to failure is trying to please everybody.” The wisdom in those words is no joke. In a market filled with competitors, the challenge … Continue reading
Posted in Customer Service, Daily Special, Innovation, Lead Generation, Marketing, Sales
Tagged Advertising, differentiation, marketing, Quiznos, Subway, targeting
Leave a comment