Tag Archives: communication
Innovation Begins With You. (Whoever You Are.)
Over the last few days I have been bogged down working on some tedious projects doing simple marketing tasks and using no new techniques or technologies — work we call “foundational”. Twice, I was taken aback at how unsophisticated the … Continue reading
The “Real-time, Online Communications Revolution”
I am a facile and reasonably consistent blogger and social media user. Which is why I found the panic resulting from Thursday’s Twitter outage to be somewhat amusing. At least a little part of me thought “These people need to get … Continue reading
Beware The Herd. Or What We Need To Learn From Twittermania.
Jack and Suzy Welch wax poetic on the benefits of Twitter. Time Magazine prints a cover story on the technology helping eliminate its core print franchise. Is there anywhere I can turn to escape Twittermania? There is ample evidence to … Continue reading
Empowering Collaboration: Of Tools and Techniques
Warning: This is not a posting to review products and critique tools. It is a posting about strategies and listening. If you’re job is communicating with dealers, distributors, customers or even internal employees, this posting is for you! With that … Continue reading
Marketing In Recessionary Times (First In A Series)
“There is nothing to fear but feat itself.” – FDR In an economic downturn, it turns out that FDR was at least partially right. Fear is the great enemy as creditt seizes up and companies hunker down. Which is why … Continue reading