Tag Archives: channel marketing
Selling Through Distribution.
I was in Whole Foods last night, buying food to prepare a dinner at my daughter’s apartment. Whole Foods is not like a standard grocery store/supermarket. It is a cross between a gourmet specialty shop and a high-end supermarket. I … Continue reading
Are YOU A Luddite?? (Marketers Take Special Note!)
I don’t think of myself as a Luddite (From Wikipedia definition…”The Luddites were a social movement of English textile artisans in the early nineteenth century who protested — often by destroying textile machines — against the changes produced by the … Continue reading
You Don’t Want To Buy A Drill, You Want To Buy A Hole….
Rabert Faletra is the Channel Group President at CMP, publishers of the tech industry’s most august publications. (CRN, VARBusiness and others). Their ChannelWeb.com website is a very nice online resource for tech industry VARs (and obviously an ad destination for … Continue reading
Dealer 2.0 — The Web 2.0 Remake of Dealers As We Knew Them
It has been a little over two weeks since my last posting…an inexcusable lapse for any true “blogger.” I have been on the road a tremendous amount — visiting customers, making sales calls, spending time with suppliers and also executing … Continue reading