Tag Archives: branding
All Things To All People.
I spent a lot of time today working on a great sales opportunity. I kept challenging the account team to articulate what the “objective” was. They kept changing target markets, marketing metrics, campaign goals. After a while, it was apparent … Continue reading
Hubris, Blindness, and Marketing. Oh, And GM’s Demise.
Joe Jaffe’s Jaffe Juice posting today got me to laugh. He railed about many things automotive, but I was really amused by the venom for the Cadillac commerical staring Kate Walsh. For me, there is a real lesson for brand … Continue reading
Rebranding In A Web-Centric World
I have been staring at the new Pepsi logo for several days now. Considering that Pepsi is looking to “for a ‘quantum leap’ forward in transforming the soft-drink category and defining Pepsi as a cultural leader” it is not surprising … Continue reading
Marketing Gone Wild
Building on yesterday’s critique of an ad, I offer yet another example of marketing gone wild. Here is the official logo of the 2012 Olympics being held in London: On the official Olympics site, here is the explanation: – – … Continue reading