Tag Archives: brand
If It Looks Like Spam, Smells Like Spam…
This morning I go an e-mail with the Subject Line “Time Sensitive Offer for the Wall Street Journal Online” from Sender “wsjo” and Sender e-mail “wsjo@branchedscho.com”. It joins the growing list of e-mail pieces that I receive from premium brands … Continue reading
Creating A B2B Brand Persona
My wife and I were out cycling Saturday AM and stopped to grab some lunch. I bought a bottle of vitaminwater Power-C. While sitting and eating, I started to read the label. It was pretty funny — an irreverent, engaging … Continue reading
All Things To All People.
I spent a lot of time today working on a great sales opportunity. I kept challenging the account team to articulate what the “objective” was. They kept changing target markets, marketing metrics, campaign goals. After a while, it was apparent … Continue reading