Tag Archives: B2B
Eyes on the Customer
Customer service has been on my mind lately. In recent months, we have noticed a growing tendency for customers to put more burden on us as services providers…in some questions pushing the boundaries of our contracts. So we have been … Continue reading
Posted in Creative Corner, Customer Service, Daily Special, Innovation, Marketing, Sales, Web 2.0 / 3.0
Tagged B2B, B2C, catalog, consumer, customer service, LL Bean, marketing, sales, services business
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Creating A B2B Brand Persona
My wife and I were out cycling Saturday AM and stopped to grab some lunch. I bought a bottle of vitaminwater Power-C. While sitting and eating, I started to read the label. It was pretty funny — an irreverent, engaging … Continue reading
Posted in Creative Corner, Customer Service, Daily Special, Innovation, Marketing
Tagged B2B, brand, differentiation, marketing, persona, vitaminwater
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The Attack of the Killer Ad
This is not AdRants and it is not my normal posting to be critiqueing ads. But every so often, I see an ad that reminds of everything wrong a company can do with its B2B ad budget. This ad from … Continue reading
Posted in Channel Programs, Creative Corner, Daily Special, Lead Generation, Marketing
Tagged B2B, B2B advertising, B2B marketing, marketing
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