Category Archives: Uncategorized

E-Mail Remains Relevant…To A Point.

I have three e-mail accounts:  one business, one mixed use “testing” / “sort of interested” account, and one personal account. At 53, I am of the generation that went through our core business years with e-mail as an “essential” communication … Continue reading

Posted in Daily Special, E-Mail, Marketing, Pharmaceutical Marketing, Uncategorized | 1 Comment

Co-op Woes: Leaving Money On The Table

I read a terrific article on Ziff-Davis’ eWeek Channel Insider Website, titled “Leaving Money On The Table.” As I have seen repeatedly at Cierant, companies deploy marketing support services for their resellers then presume that the resellers, dealers, brokers, etc. … Continue reading

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