Category Archives: Philanthropy
Learning From Harvard
Complements of Guy Kawasaki’s How To Change The World blog, comes an article about Harvard’s recruitment process for incoming students. As a Dartmouth alum who has participated in alumni interviewing, I found the article of interest at the college level…but … Continue reading
Posted in Creative Corner, Daily Special, Innovation, Marketing, Philanthropy
Tagged brand management, Harvard, marketing, recruitment, strategy
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Finding Marketing Innovation: The Salvation Army
The economic downturn has lots of people nervous…including charitable organizations fearing a downturn in philanthropy. While there is hope that the downturn will not be catastrophic, leaders are rethinking their approach…and supplying businesses with a great example of marketing innovation. … Continue reading