FreshSqueezedMarketing is may take on topics in marketing that relate to the industries I work in every day, including Healthcare, Insurance/Financial Services, Publishing, and Manufacturing/Distribution. As diverse as those industries may seem, there are many common characteristics…customer empowerment, changing patters in content creation, digital content consumption, and on and on. My career since leaving grad school in 1981 has always centered in sales and marketing, and never in the span of those nearly 30 years have there been more exciting opportunities to work in the communications profession. As new technologies and strategies wipe away ‘how things are done’, there are innumerable chances for marketers to rethink how to best communicate with prospects, customers, partners, etc.
My company, Cierant Corporation, is a provider of marketing software and services into the pharmaceutical/healthcare, publishing, insurance/financial services, and manufacturing markets. Every day we see clients having to adapt to new ways of working to react to and take advantage of all the new tools and techniques in the market. I hope that the thoughts in this blog help to stimulate your thinking and to help inspire your work.
Jim Cioban