Monthly Archives: March 2010

The Changing Face of Content…and Content Creation.

Posted on Sunday, March 7th 2010 by jcioban

Joe Wikert is General Manager and Publisher at O’Reilly Media whose legendary “animal books” have been supporting software/tech developers for years. Being embedded in the tech world, you expect a certain degree of forward-thinking in his perspectives on and use … Continue reading →

Posted in Creative Corner, Daily Special, Future Thinking, Innovation, Marketing, Pharmaceutical Marketing, Publishing, Web 2.0 / 3.0 | Tagged , , , , , , , | Leave a comment

Let’s Talk Social Media Monitoring. (Listen In!)

Posted on Friday, March 5th 2010 by jcioban

This past weekend I did a post titled “Creating Relationship” in which is criticized Lands End for the volume of e-mail. On Monday, I received the following Comment to the post: “We have read your blog and wanted to let … Continue reading →

Posted in Creative Corner, Customer Service, Daily Special, Future Thinking, Innovation, Lead Generation, Marketing, Pharmaceutical Marketing, Sales, Social Media, Web 2.0 / 3.0 | Tagged , , , , , , , , , , , , , , | 1 Comment

Innovation Begins With You. (Whoever You Are.)

Posted on Thursday, March 4th 2010 by jcioban

Over the last few days I have been bogged down working on some tedious projects doing simple marketing tasks and using no new techniques or technologies — work we call “foundational”. Twice, I was taken aback at how unsophisticated the … Continue reading →

Posted in Creative Corner, Customer Service, Daily Special, Future Thinking, Innovation, Marketing, Pharmaceutical Marketing, Sales, Social Media | Tagged , , , , , , , , , , , | Leave a comment